The Super Bowl is upon us once again and so far the game is pretty one-sided.
In fact, Atlanta is pretty much doing whatever they want.
There are a lot of Americans out there who could care less about the game and only want to see the commercials.
If you are one of those people who is into Super Bowl commercials then you are probably familiar with the Budweiser commercial that pretends to tell the story of Budweiser’s founder Adolphus Busch.
Only one problem.
The commercial isn’t true…
— Slate (@Slate) February 5, 2017
Slate interviewed, William Knoedelseder — author of “Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer — who called the ad and “alternate view of the Adolphus Busch story” and “fanciful”:
What was your first impression of the ad?
It’s got wonderful production values, it’s very expensive and, I think, very effective—and mostly fiction. It’s an alternate view of the Adolphus Busch story. What’s true is, yeah, there was a guy named Adolphus Busch. He did land in New Orleans and come up the river to St. Louis, and there was a guy named Eberhard Anheuser that he became partners with. But the rest of it, as far as I know, is just fanciful. I particularly love the thing on the river where he’s on some sort of raft or a barge with the black guy, some sort of reference to a fella whose name we can’t say on the radio from Huck Finn. That, as far as I know, never happened. They’re just playing with another myth of the Mississippi. Ironically, that’s what Adolphus would do. He used the Battle of Little Big Horn to sell Anheuser-Busch. No one had ever done that before.
Don’t believe everything you see on TV.
Wouldn’t it be great if advertisers could just keep politics out of it?