Starbucks CEO Who Vowed to Hire 10k Refugees Stepping Down After Brand Takes Hit

Starbucks CEO Who Vowed to Hire 10k Refugees Stepping Down After Brand Takes Hit

Many Trump supporters called for a boycott of Starbucks when the CEO made a vow to hire 10k refugees after President Donald Trump announced his first travel ban.

Looks like Starbucks has taken a hit from the boycott.

From Daily Mail:

Howard Schultz, the current CEO of Starbucks, is weeks away from stepping down from his role at the giant coffee chain next month.

The move, which was announced in December of last year, comes after his vow to hire thousands refugees in response to President Donald Trump’s first travel ban appeared to hurt customer sentiment and dent their sales.

Schultz was a very public Clinton supporter and was once even considered as a possible running mate for Hillary Clinton

But customers were not digging Schultz’s political posturing and they let him know it, in perception and in Starbucks sales.

Almost immediately consumer perception levels took a hit as measured by YouGov BrandIndex’s Buzz score, falling by two-thirds between January 29 and February 13.

The same company also noted that the data around this boycott is different because both the measures of consumers’ sentiment towards companies and their willingness to purchase from those brands are declining.

At the time, analysts at Credit Suisse said the coffee giant’s move had a negative impact on recent sales, and could continue to hurt them in the near future.

Instead of running operations, Schultz will now focus on development.

[Schultz] ‘will shift his focus to innovation, design and development of Starbucks ReserveĀ® Roasteries around the world, expansion of the Starbucks ReserveĀ® retail store format and the company’s social impact initiatives’ and ‘focus on Starbucks next wave of retail innovation.’

He can now spend time on creating ‘Starbucks Liberal No Tears’ Latte.

Guaranteed not to trigger you or send you running off to a safe space. With only organically produced milk from non-genetically modified cows.

Actions have consequences…

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