Gun Industry’s Lucrative Deal with Hollywood Will Blow Your Mind

Gun Industry's Lucrative Deal with Hollywood Will Blow Your Mind

Liberal entertainers glorify guns on screen regularly, then turn around and proceed to tell Americans they shouldn’t be allowed to own them.

These hypocrites are actors for a reason. There’s not a Milton Friedman in the bunch.

Check out this detailed report on Hollywood’s lucrative relationship with the gun industry.

It might just blow your mind.

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From Hollywood Reporter:

The NRA is proud of its “Hollywood Guns” exhibit. It’s the most popular of more than a dozen rooms and multiple showcases, which include the gun that Theodore Roosevelt took on a 1913 expedition to the Amazon. The shiny allure of the Hollywood gun room comes last in the museum tour — “like a reward,” says an NRA official.

The exhibit highlights the sometimes uneasy but fruitful partnership between the gun industry and Hollywood, where firearms are an integral part of life and storytelling. Meanwhile, gun manufacturers say that there’s no better way to brand, market and sell a weapon than to get it placed in a big Hollywood production. And most of the time, it’s free — product placement at its finest.

You could be forgiven for doubting the cozy partnership between the two industries. After all, in a speech earlier this year to the organization’s members, NRA CEO Wayne LaPierre repeatedly lashed out at Hollywood for societal ills ranging from violence to political gridlock and squarely blamed it for “dousing our kids with reckless, gratuitous, irresponsible gunplay.” From the NRA’s point of view, Hollywood is full of out-of-touch liberals who try to foment public hysteria in an effort to push gun control on America. Meanwhile, scores of movie stars, including prominent gun-control advocates such as Matt Damon and Liam Neeson who lambast real-world firearm violence, have made fortunes wielding guns onscreen.

We’re talking about a lot of guns onscreen. Since 9/11, America’s obsession with everything spy, terrorism and war-related has grown — and the content the population consumes increasingly reflects that. A 2015 report published by The Economist concluded that gun violence in PG-13 movies had tripled since 1985. And an analysis undertaken by THR found that the number of gun models pictured in big box-office movies between 2010 and 2015 was 51 percent higher than it had been a decade earlier, suggesting that the public’s appetite to see guns in entertainment is on the rise. (In the real world, research shows that the number of new gun owners is declining, while owners are buying record numbers of guns.)

Simply put, two industries that position themselves as mortal enemies have a lucrative, symbiotic relationship. This is the story of how that relationship works.

A CLASS OF ARTISANS SIT AT THE CROSSROADS WHERE THE GUN meets Hollywood. They’re called armorers, and they have one foot firmly planted in each world. “Until they stop making films and outlaw weapons altogether, we’re going to keep doing what we’ve been doing,” says Gregg Bilson Jr., president of the American Entertainment Armorers Association and head of the Independent Studio Services, one of Hollywood’s biggest prop houses.

ISS is a massive, family-owned business — renting everything from Chinese takeout containers to canoes. With more than 16,000 guns in its arsenal, nearly all real, ISS is the largest armory in Hollywood (about 80 of the guns at the NRA’s Hollywood exhibit are on loan from ISS). Bilson’s crew of armorers and gunsmiths helps finicky directors from Michael Mann to Oliver Stone find and use historically appropriate weapons, train A-list actors (like Bradley Cooper, Johnny Depp and Benicio Del Toro) in how to wield them safely and shepherd complex projects to completion. “You can’t have a modern movie without a car rolling down the street or someone taking out an iPhone,” says Larry Zanoff, an ISS armorer who has worked on many big Hollywood productions. “Seventy-five percent of the time there’s at least one gun involved.”

Bilson agrees: “We’re just telling a story. Sometimes it’s told with a meal and two actors, sometimes it’s told in a hostage standoff.”

Click the link above to keep reading.

Rather interesting, no?

How do you spell ‘hypocrisy?’


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John S. Roberts